watchword

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• February 23. 2013 from wordnet.princeton.edu

  watchword — noun — english

  a slogan used to rally support for a cause; "a cry to arms"; "our watchword will be `democracy'"

• March 4. 2016 from wordnet.princeton.edu

  watchword — noun — english

  a secret word or phrase known only to a restricted group; "he forgot the password"